The Rise of Brotox
Anti-wrinkle Injections for Men
According to recent studies, there’s been an astonishing 258% rise in the number of men getting anti-wrinkle injections over the last decade. Whether that’s due to the rise of social media, or other factors, the rise of Brotox (anti-wrinkle injections for men) clearly shows that a treatment traditionally seen as a female beauty procedure, is now much more acceptable and desirable by the opposite sex.
WHY IS BROTOX SO POPULAR?
While there may be less pressure on men to maintain a youthful appearance than women, men are also subject to the ageing process. In some circumstances, appearing youthful is perceived as being a distinct advantage in work and in romantic life. While it has long been a myth that anti-wrinkle injections are just for women, it may be perceived as such simply because men tend not to speak about the treatments as openly as women. Also we commonly see many women now bringing their husbands and partners to our clinic. We have been told many times it’s because after years of treatment the women are looking visibly younger than their male counterparts! Men also want the same anti-ageing benefits. (Not to exclude same sex partnerships – we get these lovely couples coming in together also.)
Image is important to everyone, men included. It is known that looking younger helps maintain an advantage by being perceived as more energetic, fresh, relevant, and marketable – this has been well studied. Therefore it is natural that men working in leadership roles in office-based professions, high profile sports, fashion and media are looking to leverage this advantage with a cheeky treatment every few months. In Hollywood you would struggle to find a leading man that has not had a little “Brotox”, George Clooney, Brad Pitt, Dwayne “The Rock” Johnson, Ryan Gosling, Ashton Kutcher, Simon Cowell, David Beckham, Vladamir Putin… Just to name a few.
Studies suggest that women are primarily motivated by personal feelings about their appearance, whereas men are seeking to be more competitive in the workplace or in relationships.
HOW DOES IT WORK?
Whatever the motivation, this procedure is the same for both men and women. Anti-wrinkle injections work by relaxing the muscles around the injection area, which smooths lines and allows a fresher, more youthful surface appearance. The procedure treatment takes approximately 10 minutes to complete and is often referred to as a ‘lunchtime procedure.’
Because there’s no downtime, you can return to work immediately after treatment. During the first appointment, a standard dose is normal practice, and after two weeks, a top up appointment is typically performed. Anti-wrinkle treatments such will generally last for about 3 months and are an effective, non-permanent choice, for removing wrinkles without requiring a surgical procedure.
Due to the fact that men typically have larger facial muscles, additional product may be required to achieve the desired goal and may cost up to 20% extra.
A professionally trained nurse injector will perform your treatment in such a way that the result looks natural and not frozen – so you can enjoy your fresher appearance without looking drastically different.
With minimal risk of complication and no long-term commitment, anti-wrinkle injections can be a great option for men and women who wish to make tweaks to their appearance.
Chique offers Anti-wrinkle treatments for men and women. If you have questions about Anti-Wrinkle treatments contact our clinic staff.